Goodell’s contract extension is a slap in the face to everyone who cares about showing respect for our national anthem, the American flag, Americans serving in the military and veterans. Continuing to alienate conservatives will prove to be the single worst business decision in the history of the NFL.

It has never been the American way to treat customers like the enemy or alienate a wide group of your brand’s audience. Yet Goodell and his protesting players have managed to do this.

Goodell was in charge while the NFL burned in flames as American patriots refused to watch games where players protested our sacred symbols. He should be held accountable to his failure to stop this defeat of reason.