Fifty-three percent of voters say Jones, a former federal prosecutor, has higher standards of personal moral conduct than Moore. In contrast, about a third of likely voters say Moore, who has cast his campaign as a “spiritual battle” with heavy religious overtones, has higher moral standards.

Among the 1 in 4 voters who say the candidates’ moral conduct will be the most important factor in their vote, Jones leads, 67 percent to 30 percent.

And Jones, whose strategy relies in part on peeling way Republican support from Moore, has the backing of 1 in 6 GOP-leaning likely voters. About 1 in 14 Democratic-leaning voters are backing Moore.