A new Barbie doll is stirring up controversy as Mattel Inc. launches its first ever hijab-wearing Barbie. The doll is a part of the brand’s “Sheroes” line (female heroes) and designed after the fencer Ibtihaj Muhammad, America’s first Muslim woman to earn an Olympic medal. Soon after it was announced, a YouGov Omnibus poll found that over a third of Americans (38%) welcomed the doll as “a good thing”, while 18% of felt the doll was “a bad thing” (18%). A deeper look at the social issues surrounding the doll reveals that the two camps have stark disagreements.
5207 US adults were questioned on Nov 21, 2017.
Results are weighted to be representative of the US population.