“We need to have more families. We need to be able to just be normal,” said Matthew Heimbach, the leader of the Traditionalist Worker Party, in a podcast conversation with Mr. Hovater. Why, he asked self-mockingly, were so many followers “abnormal”?

Mr. Hovater replied: “I mean honestly, it takes people with, like, sort of an odd view of life, at first, to come this way. Because most people are pacified really easy, you know. Like, here’s some money, here’s a nice TV, go watch your sports, you know?”

He added: “The fact that we’re seeing more and more normal people come is because things have gotten so bad. And if they keep getting worse, we’ll keep getting more, just, normal people.”