Keurig, Realtor.com, 23 and Me, Eloquii and Nature’s Bounty all pulled their ads from the television show, in response to the Fox host urging viewers not to rush to judgment against Moore.

On social media, many used the hashtag #BoycottKeurig to slam the company for pulling its ads. Some posted videos of themselves smashing their Keurig machines and others vowed never to use the coffee maker again.