Trump Hotels and Ivanka Trump rank near bottom in brand survey

Perspectives on Trump Hotels and Resorts are highly polarized based on political affiliation, but even though Republicans have the highest perception scores, those scores are still pretty low. High-end rivals like Four Seasons and Ritz Carlton fare far better.

One surprising thing: Consumer perception of the Ivanka Trump brand among Democrats and Independents has been rising since YouGov started tracking these brands in May, while Republican perception of the Ivanka Trump brand has been declining. YouGov notes that Ivanka Trump’s brand rose earlier this summer with the publication of her book “Women Who Work.”