Reese’s Peanut Butter Cups and their spinoffs come out huge here, taking four of the top 10 spots and appearing pretty synonymous with the platonic ideal of Halloween candy. The brand was the best-selling candy in the U.S. as of 2013, and market research showed it was the top snack-sized candy in Halloween times.
But what made some candies more desirable than others? Was it price? Maybe it was just sugar content? Nah, neither really. I pulled fun-sized portion sugar content from a series of dieting websites (FatSecret, MyFitnessPal), and in cases of particularly hard-to-find candies, I just went to the nearby drugstore. I pulled bulk prices from Candy Warehouse. After a spooooky regression with a truly hellish r-squared, there’s no evident link here between price, sugar and perceived quality.