Megyn Kelly, trying to revive ratings for her new NBC daytime show, danced and literally dragged audience members onstage with her last week. On Monday, in a powerful and pointed segment, she lambasted her former employer and said the shaming and silencing of sexual harassment victims must stop.
There’s a great lesson here for Kelly and NBC. Everyone in TV has a personal brand. Kelly built a brand at Fox News as a tough-minded, independent and fearless woman. She gained worldwide notoriety when she took on then candidate Donald Trump in a presidential debate.
Trying to dance and laugh her way to ratings is only going to send her to oblivion.
Who can’t remember the beginning of Kelly’s question to Trump? She said: “You’ve called women you don’t like fat pigs, dogs, slobs and disgusting animals,” and it got tougher from there.
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