“The idea of linking protests, no matter how legitimate the issue you are protesting, directly to the National Anthem is not just offensive to the love-it-or-leave-it crowd. It actually causes ambivalent feelings, at best, among many people who are sympathetic to the issue but see the anthem as representing a lot of different things, including the country’s ideals and aspirations,” Costas said.

“To me, perhaps the most effective thing to do would be to stand for the national anthem, but, the second the last note is struck, take a knee,” he suggested.

This tactic would also, purely from a practical perspective, ensure greater exposure, Costas argued.