Hefner did not create, but marketed ingeniously the idea that a man’s life consists in the abundance of his possessions and of his orgasms. To women, he marketed frenetically the idea that a woman’s value consists in her sexual availability and attractiveness to men.
The “bunny” logo was well-chosen because, in the end, Mr. Hefner saw both men and women as essentially rabbits. This path was portrayed vividly by John Updike in his Rabbit Angstrom series. It is not a happy life.
And yet we are not actually rabbits. We can see our deaths coming, and we outlive those deaths to give an account of our lives. If you want to see “success,” look instead to the man faithful to the wife of his youth, caring for her through dementia.