Instead of incentivizing good behavior, we currently have a situation where Cruz and Rubio are damned if they do and damned if they don’t. They’re not alone. This is what is called a wedge issue, where conservatives have been presented with nothing but bad options. They are told that, “The hottest places in hell are reserved for those who, in times of great moral crisis, maintain their neutrality.” However, when they choose to speak out, they not only alienate some percentage of their supporters (with little chance of winning over any Democrats), they are also told that it is too late or that it is not enough to denounce racism, the KKK, and Nazis—that instead, they have to denounce their president.
Most amazingly, sometimes they are told they should remain silent—that they should not speak out against racism.