4. Take down an opponent. Politics is bloodsport. It won’t come easily for you, as you are more accustomed to geeky Facebook live chats. But political neophytes need to show voters they can throw a punch.
Trump did so with a strategy of sophomoric putdowns, and that’s not your thing. But there is another model from the corporate world for you to emulate: 1940 Republican nominee Wendell Willkie.
As president of the utility company Commonwealth & Southern, Willkie engaged in high-profile battles with President Franklin D. Roosevelt over regulation. And he made a huge splash when he jousted with Roosevelt’s top antitrust official in a 1938 radio debate heard by three million listeners.
The program “Town Hall Meeting of the Air” set the debate topic as “How Can Government and Business Work Together.”
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