Their Iidentities denied, Afghan women ask, "Where is my name?"

These are some of the terms Afghan men use to refer to their wives in public instead of their names, the sharing of which they see as a grave dishonor worthy of violence: Mother of Children, My Household, My Weak One or sometimes, in far corners, My Goat or My Chicken.

Women also may be called Milk-sharer or Black-headed. The go-to word for Afghans to call a woman in public, no matter her status, is Aunt.

But a social media campaign to change this custom has been percolating in recent weeks, initiated by young women. The campaign comes with a hashtag in local languages that addresses the core of the issue and translates as #WhereIsMyName.