What millennials want from their CEOs: Activism

But there’s one group of consumers that is far more likely than others to believe corporate leaders have a responsibility to speak up on societal matters — and it will come as little surprise. It’s millennials.

A new report from the global public relations firm Weber-Shandwick and KRC Research surveyed Americans on how they feel about “CEO activism” — when corporate officials make public statements on social issues. In recent years, more and more chief executives have been speaking up, urging the White House to remain in the Paris climate accord, criticizing regulations that limit gay rights, defending journalism amid accusations of “fake news” or criticizing dysfunction in Washington…

Millennials are the one group that sees this trend in a significantly positive way. In the survey, 56 percent of millennials said CEOs and other business leaders need to engage on hotly debated current issues more today than in the past, compared with just 36 percent of Gen Xers and 35 percent of baby boomers.