Britain just declared war on "gender role" commercials

The BBC reports that the ASA changes were motivated by complaints that followed a 2015 advertisement poster. On it, an attractive female bikini model was shown alongside print asking Britons if they were “beach body ready.” This upset some Britons by making them feel judged. Or something.

Still, according to the ASA’s summary report on its plans, the following commercial features will now also become unacceptable.

A commercial “which depicts family members creating mess while a woman has sole responsibility for cleaning it up.”