First reason, the bragging rights: Bajarin expects the 10th anniversary edition to have an OLED screen (brighter, more colorful), a bigger, thinner body, the best (new and improved) smartphone camera and more graphics and computing power.

It’s the extra cost of the bigger, OLED screen, plus expanded storage, that could push the top of the line iPhone to the $1,200 to $1,400 range, he says. Apple is also expected to update the current iPhone 7 and 7 Plus models with similar size bodies and new features.