Planned Parenthood still believes it can win the culture wars

“It’s more important than ever that we stand loud and proud for the ability of any woman—regardless of her income, her geography, her immigration status, her sexuality, her sexual orientation—to access the full range of reproductive health care,” Richards said. “We’ve got to pull the curtains back and be open and honest about this procedure that one in three women will have at some point in their lifetime, and their right to make that decision.”

Richards cited the way pop-culture depictions of abortion have changed in recent years. “I’ll shout out Teen Vogue and Cosmo and Glamour—women’s magazines that are putting abortion stories into their magazines. That’s never happened before,” she said. Or abortion will show up on television: Shonda Rhimes, who recently joined Planned Parenthood’s board, featured abortion in an episode of Scandal, “dealt with not in hysterical terms,” as Richards put it.