The Washington Post-Kaiser Family Foundation survey of nearly 1,700 Americans — including more than 1,000 adults living in rural areas and small towns — finds deep-seated kinship in rural America, coupled with a stark sense of estrangement from people who live in urban areas. Nearly 7 in 10 rural residents say their values differ from people who live in big cities, including about 4 in 10 who say their values are “very different.”
That divide is felt more extensively in rural America than in cities: About half of urban residents say their values differ from rural people, with about 20 percent of urbanites saying rural values are “very different.”
Alongside a strong rural social identity, the survey shows that disagreements between rural and urban America ultimately center on fairness: Who wins and loses in the new American economy, who deserves the most help in society and whether the federal government shows preferential treatment to certain types of people. President Trump’s contentious, anti-immigrant rhetoric, for example, touched on many of the frustrations felt most acutely by rural Americans.