Trumping the narrative

But lawsuits are only one expedient available to a modern-day Hercules charged with dispatching the hydra that is the malignant anti-Trump Narrative. I happen to have been chatting with a well-placed and politically astute friend last night who outlined a procedure that Ronald Reagan’s aides employed with considerable success. In essence, it boils down to the advice given the world by Johnny Mercer in 1944: “Ac-Cent-Tchu-Ate The Positive.”

Every day, someone in Trump’s cabinet should go public with some positive initiative the administration is pursuing: the regulations that have been eased, the unemployment that has been cut, the jobs that have been added, the judges that have been appointed, the deals that have been made.

Every day, Trump’s team should call attention to his association with some aspect of traditional American life: the Boy Scouts, various sports teams, a small town that just became home to a new Ford plant, and so on.

Your Latin teacher was right: repetitio mater memoriae: repetition is the mother of memory. The Left understands this. They repeat the same falsehoods over and over and over. The President’s friends need to respond by relentlessly broadcasting his achievements: every day, the news emanating from the White House should revolve around a different accomplishment. Do not be shy about repeating yourself. Do not worry about boring your audience.

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