There are two themes to the changes: making SportsCenter more digital, and shifting anchor assignments to make every SportsCenter slot even more tied to the personality of the host.
First, ESPN is launching SportsCenter Right Now: short-burst SportsCenter updates, to run throughout the day on TV and digital.
The updates, up to 2 minutes in length, will be shot and produced quickly to cover news of the day, and immediately uploaded to ESPN’s home page, its mobile app, and to social media. They will run on TV in regular bursts between 7 am and 3 pm ET, and on digital platforms between 7 am and 6 pm ET. The updates will also air twice an hour during all ESPN daytime TV shows, as well as during halftime of primetime games on ESPN and on ABC. It all starts in August.
Think of SportsCenter Right Now like the short SportsCenter news updates that break into ESPN Radio programs twice an hour, except these will be videos. What’s new for ESPN is an evolution from simply selecting video clips from SportsCenter TV broadcasts and putting them online, to shooting and producing SportsCenter segments specifically for the web.