Pepe the Frog creator kills off meme co-opted by white supremacists

Furie had been attempting to wrench back his “peaceful frog-dude” – whom he has often said he imagined as an extension of his personality – for more than six months. Pepe’s passing has been interpreted of his ceding control of the character.

Shaun Manning wrote in Comic Book Resources that “the rehabilitation of Pepe was always going to be a struggle, and it’s hard to imagine Furie taking much joy in creating new Pepe strips knowing that, whatever his own intentions, the character would be read through tinted lenses”.

“While it’s unlikely Pepe’s official death will stop extremists from co-opting his image, this was, perhaps, the most effective way for Furie to reclaim his character; Pepe’s soul has returned to his creator. Rest in Peace.”

Angela Nagle, a writer and academic whose book on the culture of the alt-right will be published at the end of next month, told the Guardian Furie’s campaign to reclaim his creation, while understandable, had been misguided.