I have actually spent the past five years peeking into people’s insides. I have been studying aggregate Google search data. Alone with a screen and anonymous, people tend to tell Google things they don’t reveal to social media; they even tell Google things they don’t tell to anybody else. Google offers digital truth serum. The words we type there are more honest than the pictures we present on Facebook or Instagram.
Sometimes the contrasts in different data sources are amusing. Consider how wives speak about their husbands.
On social media, the top descriptors to complete the phrase “My husband is …” are “the best,” “my best friend,” “amazing,” “the greatest” and “so cute.” On Google, one of the top five ways to complete that phrase is also “amazing.” So that checks out. The other four: “a jerk,” “annoying,” “gay” and “mean.”
While spending five years staring at a computer screen learning about some of human beings’ strangest and darkest thoughts may not strike most people as a good time, I have found the honest data surprisingly comforting. I have consistently felt less alone in my insecurities, anxieties, struggles and desires.
Once you’ve looked at enough aggregate search data, it’s hard to take the curated selves we see on social media too seriously. Or, as I like to sum up what Google data has taught me: We’re all a mess.