Why are some media outlets "scare quoting" religious liberty?

The Hill published a story Friday titled, “ACLU won’t sue Trump over ‘religious liberty’ order because it was just ‘an elaborate photo-op.'”

“Atheists Sue President Trump Over His ‘Religious Liberty’ Executive Order,” read a Daily Beast headline the same day.

“Trump Signs ‘Religious Liberty’ Executive Order Allowing for Broad Exemptions,” read an NBC News headline Thursday.

NBC published a second story titled, “Civil Rights Groups Vow to Battle Trump’s ‘Religious Liberty’ Order in Court.”