This is nothing really new for Rather. Entertaining his audience has always come first and if (as in Dallas) he sometimes mangled a story so badly that he would have been fired if he had been working on a small-market city desk, he always kept his newsman face on. “Rather would go with an item even if he didn’t have it completely nailed down,” wrote Timothy Crouse in his chronicle of campaign reporters, The Boys on the Bus. “If a rumor sounded solid to him . . . he would let it rip. The other White House reporters hated Rather for this. They knew exactly why he got away with it: Being as handsome as a cowboy, Rather was a star at CBS News, and that gave him the clout he needed.” Rather’s big Watergate moment, typically, was simply about Rather: At a press conference, the president asked him, “Are you running for something?” and Rather cheekily if nonsensically replied, “No, Sir, Mr. President, are you?” We’ve grown so used to showboating news blowhards making themselves the center of attention that it’s easy to forget where it began. In Rather’s era, other TV newsmen strove to be self-effacing and bloodless — John Chancellors and Roger Mudds.
Did Rather ever break any news? Sure. He reported, in 1969, that President Nixon was about to fire J. Edgar Hoover. Except Nixon never did fire Hoover, who was still FBI director at his death in 1972. Rather also bungled a story that Nixon was about to fire a top Vietnam official. “Dan had an overwhelming drive and ambition, and at times his ambition overcame his journalistic caution,” Rather’s longtime CBS colleague Bob Pierpoint told Weisman, adding, “He had a more dramatic persona than the others.” (Pierpoint praised Rather’s “mannerism and his delivery.”)
The “dramatic persona” gradually grew ridiculous, as during the 1980 60 Minutes segment that Washington Post TV critic Tom Shales memorably dubbed “Gunga Dan.” Rather, dressed ludicrously in mujahideen-wear, breathlessly told the cameras that he was disregarding his own safety and sneaking into Afghanistan for a segment Shales called “punchy, crunchy, highly dramatic, and essentially uninformative. . . . We knew something about the war against the invading Soviet troops before 60 Minutes, but, and this is important, did we know how the war was affecting Dan Rather?” Shales noted that Rather is seen nervously asking about distant bombing. His interpreter replies, “Nothing to bother us. Don’t worry.” Shales concluded, “It’s hard to decide whether [Edward] Murrow is smiling down approvingly or spinning in his grave.”
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