How Trump both helps and hurts Twitter

Some Street analysts have even argued that Trump’s usage of Twitter could lead to higher user engagement, which in turn could translate into higher ad revenue. While engagement is on the rise, Twitter isn’t successfully monetizing that increased usage. Meanwhile, many have called for Twitter to suspend Trump’s account because of his propensity to personally attack his critics; the president’s tweets could sometimes be construed as violating the company’s terms of service. This is all against a backdrop of Twitter’s continued troll problem in general.

This puts Twitter into a precarious position. Silicon Valley is nearly universally opposed to Trump’s policies, and CEO Jack Dorsey tweeted against the de facto Muslim ban from January.