Respondents were asked three separate questions:

Would you be more likely to use a product endorsed by President Trump?
Would you be less likely to use a product endorsed by President Trump?
Would you actively boycott a product endorsed by President Trump?

Nearly 50 percent of Americans tell Simmons they would be less likely to use a product or service endorsed by Trump. At the same time, 29 percent say they would actively boycott a product or service endorsed by the president. Only 18 percent of respondents say a Trump endorsement would make them more likely to use a product or service.