In January, Mr. Trump broke mediaQuant’s records. In a single month, he received $817 million in coverage, higher than any single person has ever received in the four years that mediaQuant has been analyzing the media, according to Paul Senatori, the company’s chief analytics officer. For much of the past four years, Mr. Obama’s monthly earned media value hovered around $200 million to $500 million. The highest that Hillary Clinton got during the presidential campaign was $430 million, in July.
It’s not just that Mr. Trump’s coverage beats anyone else’s. He is now beating pretty much everyone else put together. Mr. Senatori recently added up the coverage value of 1,000 of the world’s best known figures, excluding Mr. Obama and Mr. Trump. The list includes Mrs. Clinton, who in January got $200 million in coverage, Tom Brady ($38 million), Kim Kardashian ($36 million), and Vladimir V. Putin ($30 million), all the way down to the 1,000th most-mentioned celebrity in mediaQuant’s database, the actress Madeleine Stowe ($1,001).
The coverage those 1,000 people garnered last month totaled $721 million. In other words, Mr. Trump gets about $100 million more in coverage than the next 1,000 famous people put together. And he is on track to match or beat his January record in February, according to Mr. Senatori’s preliminary figures.
How do we know Mr. Trump is more talked about than anyone else in the past? There are now more people on the planet who are more connected than ever before.
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