This beauty brand doesn't want Trump supporters buying its products

In the era of President Trump, this brand is taking a stand.

Illamasqua, a beauty company based in the U.K., recently released a powerful message from its founder, Julian Kynaston. The statement condemns Donald Trump’s values and actions and decries those who support him.

“We refuse to remain silent while extreme right-wing populism gains momentum… wherever it is happening,” Kynaston wrote. “As such, we will never knowingly sell our products to people who support President Trump’s values.”

In order to buy Illamasqua products, the company wants consumers to take an anti-fascism pledge. Shoppers must pledge not to discriminate against fellow humans, accept responsibility for climate change, stand up for others and fight prejudice, intolerance and hatred.