Trump's line of home furnishings has disappeared from Sears' and Kmart's websites

As of Friday, a search for Trump Home items on both retailers’ sites yielded no results, except items sold by third-party sellers.

“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” a Sears Holdings spokesperson told Business Insider. “Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”