If you haven’t heard of the #AllMenCan movement, hold onto your wigs and keys, because it’s a doozy.

On the heels of the liberal Women’s March during the inauguration weekend, the hashtag campaign that started a few years ago, #AllMenCan, picked up steam. This is another of those movements where people hold up handwritten signs to show how sensitive they are. In this case, it’s a bunch of men telling the world they stand by women.

What it really amounts to is well-meaning guys looking like a bunch of saps. Why? Because this campaign isn’t about respect for women. It’s about promoting feminism. And the two aren’t one and the same.

While some of the #AllMenCan messages are fine on face value (is anyone really FOR rape or domestic violence? And don’t most people agree we should be nice to one another?), they are mostly insidious attacks on masculinity. Here are a few pics from the original online campaign back when it started, followed by some recent tweets from #AllMenCan.