Japanese motoring company Kawasaki says it is severing ties with “The New Celebrity Apprentice” due to the reality television series’ ongoing connection to President-elect Donald Trump.
“Once we understood the concerns of American citizens, we have taken the approach of agreeing not to participate in the show in the future as long as Mr. Trump is involved as an executive producer,” Kawasaki spokesman Kevin Allen told Reuters during a Wednesday telephone interview.
“How could we support a show that was essentially created by Mr. Trump and who was still involved?’” Allen added. “The concerns from our own customers, as well as the #grabyourwallet campaign, did seize the attention of our executives.”
Kawasaki’s decision, Reuters said, follows a “The New Celebrity Apprentice” episode last Sunday in which contestants were asked to design a marketing campaign for a new motor bike from the company.
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