Trump took to Twitter on Thursday to announce his support for Linda Bean. “Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean,” he wrote.
The Twitter handle Trump tagged — @LBPerfectMaine — was linked to a lobster restaurant owned by Linda Bean. You can bet a handful of left-wing websites are trying to figure out where the restaurant stands on gay marriage.
Trump is a master at branding. It’s one of the few things he’s managed successfully over the decades. His product launches fail, but the name and the branding carry on, and it carried him to the White House. Republicans in the primaries had no idea how to counter it. Hillary Clinton had no idea how to stop it. Trump knows he can tweet out support of a company, or insult them, and cause their brand to rise in prominence, their stocks to fall in value.
This is what the cultural left now has to account for if they insist on waging political warfare against individuals and companies who associate with Trump in any way. It’s not a fight they are prepared for. No one can out-troll the Donald.
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