A recent Marist Poll found 66 percent of Americans consider Trump’s tweets to be “reckless and distracting,” while 21 percent found them effective and informative. The responses weren’t entirely partisan: While 90 percent of Democrats view his Twitter style negatively, so do 67 percent of independents and 43 percent of Republicans.

Those who have been on the receiving end of Trump’s Twitter habit don’t relish the consequences. United Steelworkers Local 1999 President Chuck Jones, who represents employees at the once-imperiled Carrier plant in Indianapolis, told The Washington Post he received an onslaught of calls after Trump criticized him on Twitter by name. Jones himself had been critical of Trump’s negotiation with the manufacture to keep jobs in Indianapolis.

But many Trump allies have encouraged the president-elect to continue his non-traditional media efforts.

“The Trump administration should use technology to reach the public with fewer or no middlemen. Why continue to advantage an incumbent press corps that hates the incoming president and has no intention of giving him a fair shot?” Newt Gingrich wrote in an editorial for National Interest. “White House and agency spokesmen could use technology like Google Hangouts to hold video press conferences where local correspondents from around the country and independent media are on an equal footing with the Beltway reporters. The president and senior officials could address issues of importance to the public in video distributed by Facebook Live and YouTube.”