YouGov’s latest research shows that only 11% of Americans have ‘a lot’ of trust in the news that their friends and family share on Facebook. 61% trust this news ‘a little’, while 19% don’t trust it ‘at all’. News from friends and family shared via Facebook is viewed noticeably more skeptically than news from friends and family shared by other means. Overall, 32% of Americans have ‘a lot’ of trust in news that a friend or relative tells them about in other ways.

Only 8% don’t trust news from friends and relatives ‘at all’. News from Facebook is also the second most likely to be totally untrusted (19%), only coming behind news found while browsing the internet (22%). Less than a fifth of Americans solidly distrust either newspapers (16%) or TV news (18%).