Shortly before Thanksgiving, Ivanka Trump quietly separated her personal social media accounts — a vehicle through which she plans to carry out her advocacy — from that of her business. In a “letter from the editorial team” on her Ivanka.com website, the company explained that, going forward, @IvankaTrump would feature her personal advocacy while @IvankaTrumpHQ on Instagram, Facebook and Twitter would include brand initiatives such as “#womenwhowork” and fashion stories.
“This is an unprecedented time for our company and we are being intentional in how we move forward, working hard to ensure we’re creating the best possible community for our readers,” the letter read. “We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future.”
Alienating young women could pose a financial risk to Ivanka Trump’s business ventures. Opponents of the president-elect have targeted the brand with a boycott, and shortly after her prime-time speech at the Republican National Convention this summer — where she sported a dress from her fashion line that sold out at Macy’s shortly thereafter — Cosmopolitan found that millennial women held an unfavorable view of her. The Cosmopolitan/Morning Consult poll of 3,000 registered voters found that 28 percent of women ages 18 to 34 had a positive view of her, while 42 percent had a negative one.
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