It’s the 10,000-subscriber-a-day march.

As the full meaning of a Donald Trump presidency preoccupies American minds, The New York Times has seen a more-than-tenfold increase in daily subscription sign-ups, far surpassing any other news medium.

In fact, on a number of individual days since the election, more than 10,000 new subscribers have offered up their credit cards – which would be almost 20 times the rate of subscription sign-ups just a year ago.

As New York Times CEO Mark Thompson takes center stage this afternoon at New York City’s annual UBS Global Media and Communications Conference, he’ll offer up the latest numbers, which could come in at about 170,000 or more – just since election day. Thompson will speak on the first of three days of events that include keynotes by News Corp’s James Murdoch and Netflix’s Ted Sarandos, as well as dueling ones on Wednesday morning, as would-be new media titans Verizon CEO Lowell McAdam and AT&T’s Randall Stephenson face off.