If that annual average subscriber loss continued, ESPN would lose over seven million subscribers in the next 12 months. And at an absolute minimum, these 1.176 million lost subscribers in the past two months will lead to a yearly loss in revenue of over $100 million.

According to Nielsen ESPN now has 88.4 million cable and satellite subscribers, a precipitous decline from well over 100 million subscribers just a few years ago.

Now, to be fair, ESPN fought Nielsen’s latest channel estimates last month and argued that those estimates failed to count the number of over-the-top subscribers the company has, but Nielsen reviewed their data and confirmed its findings, much to ESPN’s public dismay. Furthermore, there’s nothing preventing ESPN from revealing its subscriber data publicly. What’s more, ESPN cited Nielsen’s own subscriber estimates in its most recent 10k filing last week. If the subscriber numbers were that far off would you cite them in your own public releases for the Securities and Exchange Commission? That seems unlikely.