Like most pundits, I have my theories about how the Clinton campaign might have screwed up. In retrospect, for example, it seems like the campaign made a mistake in making so much of its advertising negative attacks on Donald Trump’s character. Given that Trump always had high personal negatives these attacks had diminishing returns, and Clinton missed an opportunity to highlight economic policy differences where public opinion favored her position. While it was not unreasonable to think Trump’s particular unfitness for office created an opportunity to peel off suburban Republicans, it didn’t work.
This is a plausible story, but to be frank it’s just that: a story. Would Clinton using a more positive, policy-focused advertising campaign in the last month have allowed her to hold enough of the Rust Belt states that handed Trump the Electoral College? I have no idea, and there’s no meaningful way to address the question.
Consider an example from the last election involving the popular vote winner failing to take office in January. For 16 years, I have been hearing people assert with the most sublime confidence that Al Gore’s decision to distance himself from Bill Clinton cost him the 2000 election. There’s no way of testing this theory directly, of course. But 2016 presented us with an indirect one. Hillary Clinton had a popular incumbent, one of the greatest political talents the Democratic Party has ever produced and without the scandal baggage and reputation for dishonesty that made deploying Bill Clinton a much more complicated question than Gore’s critics will acknowledge, stumping hard for her. And, as a bonus, the incumbent’s extremely popular and charismatic wife was also out on the campaign trail for the first major-party woman to be nominated for president. What was that worth?
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