Several demographic traits correlate with non-book reading, Pew Research Center surveys have found. For instance, adults with a high school degree or less are about three times as likely as college graduates (40% vs. 13%) to report not reading books in any format in the past year. A 2015 Pew Research Center survey shows that these less-educated adults are also the least likely to own smartphones or tablets, two devices that have seen a substantial increase in usage for reading e-books since 2011. (College-educated adults are more likely to own these devices and use them to read e-books.)

Adults with an annual household income of less than $30,000 are about twice as likely as the most affluent adults to be non-book readers (33% vs. 17%). Hispanic adults are also about twice as likely as whites (40% vs. 23%) to report not having read a book in the past 12 months.

Older Americans are a bit more likely than their younger counterparts not to have read a book. Some 29% of adults ages 50 and older have not read a book in the past year, compared with 23% of adults under 50. In addition, men are less likely than women to have read a book, as are adults in rural areas compared with those in urban areas.