Mitt Romney for Secretary of State

2. If America Is a “Brand,” There Is No Better Brand Ambassador Than Mitt:

As someone who has worked in professional communications and helped build and maintain brands for a living, I can tell you with some certainty that it is no easy task. Donald Trump needs critically to communicate the important message that while he may take some detours in his overall foreign policy approach, the core of America’s foreign policy “brand” — backing critical allies, maintaining global order, ensuring our commitments are backed up by action — is secure.

There could be no better ambassador for America’s national interests than the former governor — his appointment would signal to the world that Washington’s brand remains intact. World leaders know former Gov. Romney as a man of his word, as someone who understands global issues. His preparation for multiple presidential runs ensures he has a strong grasp of the challenges America has faced over a long stretch of time. He also has a wealth of key former staffers he can turn to for advice and counsel at a moment’s notice.