Trade secrets from the predictors who called a Trump victory

Cahaly: I saw a lot of commentators refer to this say that they believe that the “shy voter” worked both ways [shy Trump and shy Hillary voters]. That is not what we experienced. In fact, what we experienced was a pattern that was so unnatural we knew there had to be something to it.

I grew up in the South and everybody is very polite down here, and if you want to find out the truth on a hot topic, you can’t just ask the question directly. So, the neighbor is part of the mechanism to get that real answer. In the 11 battle ground states, and 3 non-battleground, there was a significant drop-off between the ballot test question [which candidate you support] and the neighbors’ question [which candidate you believe most of your neighbors support]. The neighbors question result showed a similar result in each state: Hillary dropped [relative to the ballot test question] and Trump comes up across every demographic, every geography. Hillary’s drop was between 3 and 11 percent while Trump’s increase was between 3 and 7 percent. This pattern existed everywhere from Pennsylvania to Nevada to Utah to Georgia, and it was a constant.

And so, I don’t accept that there were “shy Hillary voters.” And what we discovered is what he just said about a lot of minorities were shy voters and women were shy voters.