A series of strategic mistakes likely sealed Clinton’s fate

Clinton made a pledge to build “an economy that works for everyone, not just those at the top,” a mantra in nearly every speech while promising to be rebuild the middle class and create more pathways into it. She outlined myriad plans and proposals that she said would help deliver new jobs and rebuild U.S. manufacturing.

Yet, there was no simple or overarching message that tied it all together. As a rallying cry against economic injustice, a pledge to be “the small-business president,” for example, sounded bloodless.

Even among minority voters disinclined to vote for Trump, that message fell short.

“Pre-election research showed that among African Americans, their feelings of economic optimism were precipitously lower in this election than in 2012,” said Geoff Garin, a pollster for Priorities USA who conducted this research independently of the super PAC. “And their feeling that Clinton’s economic policies would help people like them were substantially lower.

“Those kinds of things affect people’s willingness to come out to vote.”