He’s got an enthusiastic, dedicated following. He’s tested his potential audience with a faux-news program on Facebook. And his inner circle is not only enthused about the venture but also testing the waters with industry players. From all the recent reports, Trump TV looks tantalizingly close to a realistic post-election plan for the Republican nominee should he fail on Election Day.
And reports of an anonymously-posted casting call seeking “outspoken and energetic people” who “look upscale and intelligent” for an “up-and-coming conservative media network currently in development” set Twitter tongues wagging much of Thursday morning — could this be it?
There’s just one problem with Trump TV: the business model.
Sarah Palin and Al Gore both tried to parlay their political brands into a media business, one of which failed pretty quickly and the other more slowly, but more spectacularly. Glenn Beck has tried to parlay his following into a media business, and it’s coming apart. In the news media game, Trump would need to be a winner where everyone else has been a loser.
Join the conversation as a VIP Member