“It’s a moral choice,” Dick Radder, a 68-year-old Republican, said as he cupped a black coffee outside a Starbucks here Tuesday. “I can’t get there. I can’t get to Trump. I’m a husband and a father. And I can’t convince myself to vote for a person who is weakening the fiber of the country.”

Most of the well-kept lawns here are dotted with signs for Sen. Ron Johnson (R) and for other down-ballot candidates, but support for Trump is less evident.

“You’re in a town that’s about going to college and raising a family. People are polished and hard-working. He’s not one of us,” said Andy Schwichtenberg, a 28-year-old stockbroker.

“I did try,” Schwichtenberg added with a sigh. “I went to a rally.” But he was not swayed and he was turned off by the crowd, which he noted was packed with men and women “who came there on Harleys.”