Despite Trump’s claim that he doesn’t believe the polls, his San Antonio research team spends $100,000 a week on surveys (apart from polls commissioned out of Trump Tower) and has sophisticated models that run daily simulations of the election. The results mirror those of the more reliable public forecasters—in other words, Trump’s staff knows he’s losing. Badly. “Nate Silver’s results have been similar to ours,” says Parscale, referring to the polling analyst and his predictions at FiveThirtyEight, “except they lag by a week or two because he’s relying on public polls.” The campaign knows who it must reach and is still executing its strategy despite the public turmoil: It’s identified 13.5 million voters in 16 battleground states whom it considers persuadable, although the number of voters shrinks daily as they make up their minds…
Trump believes he possesses hidden strength that may only materialize at the ballot box. At rallies, he’s begun speculating that the election will be like “Brexit times five,” implying that he’ll upend expectations much as the Brexit vote shocked experts who didn’t believe a majority of Britons would vote to leave the European Union. Trump’s data scientists, including some from the London firm Cambridge Analytica who worked on the “Leave” side of the Brexit initiative, think they’ve identified a small, fluctuating group of people who are reluctant to admit their support for Trump and may be throwing off public polls…
To compensate for this, Trump’s campaign has devised another strategy, which, not surprisingly, is negative. Instead of expanding the electorate, Bannon and his team are trying to shrink it. “We have three major voter suppression operations under way,” says a senior official. They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans. Trump’s invocation at the debate of Clinton’s WikiLeaks e-mails and support for the Trans-Pacific Partnership was designed to turn off Sanders supporters. The parade of women who say they were sexually assaulted by Bill Clinton and harassed or threatened by Hillary is meant to undermine her appeal to young women. And her 1996 suggestion that some African American males are “super predators” is the basis of a below-the-radar effort to discourage infrequent black voters from showing up at the polls—particularly in Florida.
On Oct. 24, Trump’s team began placing spots on select African American radio stations. In San Antonio, a young staffer showed off a South Park-style animation he’d created of Clinton delivering the “super predator” line (using audio from her original 1996 sound bite), as cartoon text popped up around her: “Hillary Thinks African Americans are Super Predators.” The animation will be delivered to certain African American voters through Facebook “dark posts”—nonpublic posts whose viewership the campaign controls so that, as Parscale puts it, “only the people we want to see it, see it.” The aim is to depress Clinton’s vote total. “We know because we’ve modeled this,” says the official. “It will dramatically affect her ability to turn these people out.”
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