The “nasty woman” jab was directed at Hillary Clinton as she discussed her plan for amending social security. “My Social Security payroll contribution will go up,” Clinton declared, “as will Donald’s, assuming he can’t figure out how to get out of it.” As Clinton began her next sentence, Trump interrupted with the personal attack. Instantly, Twitter erupted in indignation. But in less than 24 hours, the insult had become a rallying cry emblazoned on t-shirts and bumper stickers. According to Spotify, Janet Jackson’s song “Nasty” has surged 250 percent in popularity. Furthermore, an avid Clinton supporter created the domain nastywomengetshitdone.com, making it redirect to Hillary Clinton’s campaign page.