Mastercard users will no longer need to worry about forgetting passwords and pin codes after the credit card company launched a security feature that verifies identities using selfies.

The Identity Check Mobile application, referred to informally by Mastercard as “Selfie Pay”, is the latest biometric initiative rolled out by Mastercard in an effort to improve security and simplify shopping.

“We are relentlessly focussed on making the online payment experience near frictionless, without making any compromises on safety and security,” said Ajay Bhalla, president of enterprise risk and security at Mastercard.