British women can now select a sperm donor to father their child by using a mobile phone app, believed to be the first service of its kind in the world.

Dubbed the “order a daddy” app, it allows women to browse for potential fathers by choosing a donor with desired physical characteristics such as hair and eye colour or height. They can also filter applicants by educational level and occupation and read a description of their personality.

A payment of £950, made via the app, is required for a donor’s sperm sample, which is then delivered to the fertility clinic…