Hillary Clinton plowed 68% of her campaign money into ads last month -- and her numbers still declined

Clinton’s media expenses accounted for 68 percent of the $49 million that her campaign raced through in its biggest spending month yet. She doled out $5 million to pay 789 staffers in August. And she dramatically upped her polling, shelling out almost $1.3 million to five separate firms, up from $244,173 in July.

The former secretary of state still ended the month with more than $68 million in the bank, thanks to her record-breaking fundraising in August. She collected $62.5 million for her campaign and $81 million for the Democratic National Committee and state parties, thanks to high-dollar fundraisers she headlined around the country.

As Clinton was gathering those large checks, her small donations dropped, compared with the previous month. In August, contributions of $200 and less to her campaign totaled $17 million, down from $24 million in July, when both parties held their quadrennial nominating conventions. Officials said that they are on track to have their best online fundraising month in September.