Hillary’s problem is that literally no one is excited about voting for her. Not a single person is skipping to the polling station with a song in their heart in order to pull the lever for her. She’s just so … bleh. Half her party voted for her because she’d be the first woman and it was “her turn”; the other half voted for Bernie and appear to be very slow in returning to the fold.
So if she can’t generate excitement for her candidacy—and every sign so far is that she can’t—then she might be better off generating a tidal wave of spite and trying to ride that into the White House.
Spite is one of the most powerful emotions there is. The urge to deprive someone you hate of something they want is intoxicating. Unfathomable tears of sadness from your enemies are almost as nice as unfathomable tears of joy from your allies. If Hillary can’t generate any joy for herself, then what she needs to do is remind her supporters that voting for her will give all those other people you hate—all the ‘phobes, all the bigots—a giant sad. They’ll cry their “white male tears” and they’ll tweet so many frog memes and it it’ll be joyous!
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